The Flare Community landing page serves as an inviting entry point, setting the stage for a vibrant and engaging community experience. By clearly communicating the community's values, guidelines, and mission to foster cultural and social change through collaboration, the page creates a sense of excitement, safety, and belonging for potential members.

Role: Ideation, Design, Development, Backend

Tools Used:

• Webflow (website builder)

• Canva (design tool for photo editing)

• Figma (design tool for layout and graphics)

• Typeform (data collection tool behind CTAs)

• Zapier (integrations tool to connect data to community and email marketing)

• Circle.so (community platform)

• Klaviyo (email marketing tool)

The primary goal of the Flare Community landing page is to attract and onboard new members who align with the community's values and mission. It aims to create a safe and inclusive environment where members can connect, ask questions, share experiences, and support one another. Additionally, the community serves as a strategic touchpoint to support product activation, customer retention, referrals, and overall brand affinity. As one of the first community touchpoints, this landing page plays a crucial role in setting the tone for the community experience and encouraging members to engage actively with the Flare product and brand.

The landing page is designed to:

1. Welcome new members and introduce them to the community's purpose and values

2. Encourage product adoption and usage by providing a space for users to ask questions and share experiences

3. Foster a sense of belonging and loyalty among members, leading to increased customer retention and advocacy

4. Facilitate word-of-mouth marketing through member referrals and positive brand experiences shared within the community

5. Align the community with the overall brand identity and mission, strengthening brand affinity and trust

By addressing these key objectives, the Flare Community landing page serves as a strategic asset in supporting the company's business goals while creating a meaningful and engaging experience for its members.

1. Diverse and welcoming imagery: The collage of images featuring a diverse group of individuals reinforces the idea of an inclusive community.

2. Clear community guidelines: The "Flare Community Guidelines" section outlines the expected behaviors and values, promoting empathy, respect, vulnerability, and authenticity.

3. Emphasis on privacy and confidentiality: The page reassures members that privacy is a top priority and that sensitive information shared within the community will be kept confidential.

4. Support for personal growth: The community is positioned as a space for support and growth, not solicitations, ensuring that members feel comfortable sharing resources and experiences.

5. Moderation and safety measures: The page highlights the role of the Community Manager in addressing any violations of the guidelines and maintaining a safe environment.

6. Call-to-action: The "Join the Community" button encourages visitors to take the next step and become a part of the Flare Community.

The Flare Community landing page serves as an inviting entry point, setting the stage for a vibrant and engaging community experience. By clearly communicating the community's mission, values, and guidelines, the page creates a sense of excitement, safety, and belonging for potential members.

The emphasis on authenticity, vulnerability, and respect throughout the page encourages members to share their experiences and insights openly and honestly. This fosters a strong foundation of trust and collaboration, which is essential for building meaningful connections and driving active participation within the community.

As a result, the Flare Community landing page successfully attracted a diverse group of engaged members who actively contributed to discussions, shared their experiences, and supported one another. The clear communication of the community's values and the welcoming tone of the page played a crucial role in creating a safe and inclusive environment where members felt comfortable being their authentic selves.

The strong sense of belonging and collaboration cultivated by the landing page ultimately contributed to the growth and success of the Flare product. The community became a valued resource for members, providing support, inspiration, and a platform for sharing ideas and feedback. This, in turn, led to increased product adoption, customer retention, and brand advocacy.

The success of the Flare Community and its positive impact on the company's growth and reputation were recognized when Flare was acquired by Smart Alert Holdings in March 2023. The community landing page, as the entry point and foundation for the community experience, played a significant role in attracting and retaining engaged members, which ultimately contributed to the company's success and acquisition.